Homework for Easter - Case Study for Exam

Happy Easter

It looks like a lot but you should be Splitting all the work across your Prosumer teams of 3/4

Task 1.

Make a 1-2 min VIRAL music video - something catchy, low budget and funny that will spread - see the music video for Madeon, Harlem Shake etc.

Music is Visual? Video Mash ups, Viral Videos & Go...

Continue to promote your track by sending invites & friending on Facebook, Myspace Twitter etc.

THERE WILL BE A PRIZE FOR THE WINNING GROUP WITH THE MOST AMOUNT OF COMBINED VIEWS, FRIENDS & INTEREST EXCHANGED

Remember there are 4 of you so this ought to be in the 1,000's in 2 weeks

Monitor the likes, friends and feedback being exchanged by your audience.

You will be preparing a presentation about what you have learned when you return

Task 2. 
Split this task up with your Prosumer partners

Case Study Research & Presentation: Syco & Xfactor & One Direction

1. Read through the Case Study on Would I Lie to You & update using One Direction as your Case Study for this year:

Case Study Would I Lie to You? Syco & Sony

Look carefully for information of PDE, Visualisation, Soundscape, Cross Media Promotion (Synergy) Convergence, and relationship between Syco & Sony

2. Research One Direction & their releases: Have they used any songs on Sony's back catalogue to re-image/brand and release (look at their weekly releases over the show on itunes - who owns the rights to this song, are they subsidiaries of Sony Records?)

3. How are One Direction is promoted & distributed (after and including Xfactor), how successful they are (sales, downloads, news articles, online games, advertising, Brit awards). How can do they create relationship with their audience?

4. How does XFactor Produce, Market, Distribute & Exchange music and & how does this relate to Sony's back catalogue? 

5. Look at the Case Study again at the section on Chase & Status, Daft Punk 
How is Xfactor 'Visualising' music?
How is Xfactor using back catalogues as a 'Soundscape'?

6. Research Syco - how is it set up across different Media - TV, Music, Film, Online - what projects are they involved in and how do they cross promote (synergy)

7. How was Xfactor 2012 promoted this year across different Media (newspapers/scandals, magazines, TV/Youtube adverts, online, chart positions, itunes, twitter, facebook, music videos)

How to lay it out - 
CREATE A PREZI USING THE FOLLOWING HEADINGS AS SLIDES
Organise your presentation by analysing Syco, Xfactor & Sony relate to the what you understand the following terms to mean:

1. Production
2. Distribution & Marketing
3. Exchange
4. Consumption 
5. Convergence
6. Creating Relationship with the Audience
7. Cross Promotion/Synergy
8. Vertical Integration (Musicopoly)
9. Subsidary & Multinational Conglomerate
10. Visualisation (see Case Study below)
11. Soundscape (see Case Study below & making the track task for definition)

Task 3
Split this task up with your Prosumer partners

Case Study Research & Presentation: Beck 'Score' & Song Reader

Collect as much information as possible on our comparative Case Study

Research and find out as much as you can about this project & the artist.

Apply to the following terms:

1. Prosumer
2. Creating relationship with audience (fans)
3. Production
4. Distribution & Marketing
5. Exchange
6. Visualisation

How many different interpretations can you find of the same song (pick another besides Do We, We Do)

Compare the different version of the songs on the track listing - keep track of where thet are to be found:

Soundcloud
Myspace
Youtube
itunes
Spotify

Collect evidence:
What kind of feedback has this album had (newspapers, comments on social networks)?
Who is the audience for this album (social networks?)

Conclusion
What happens when the audience become more involved and collaberate?
How is this compare to One Direction & Syco?
Is this devaluing music or is it increasing its worth?