Contemporary Case Study 1 & 2: Major Labels vs Indie Labels
http://leighmediaasmusicind.blogspot.co.uk/2012/04/use-your-case-studies-compare-contrast.html
Research Instructions:
http://leighmediaasmusicind.blogspot.co.uk/2012/03/for-your-easter-break-case-study-on.html
Do this for both a Major Label & an Indie Label with your Mentor Partner. Apply the following concepts:
Convergence
Synergy
Production
Distribution/Marketing
Exchange
Vertical Integration
Horizontal Integration
Conglomerate/Subsidiary
Focus on a specific artists on your 2 labels & explore HOW they are using Digital Technology, Mobile Devices to create a relationship with target audiences, and their interactions. Back this up with evidence from Social Networks (Soundcloud, Twitter, FB, Myspace)
Major Label Artstist to select from:
Ed Sheeran
Royal Blood
Sam Smith
Madonna
Taylor Swift
This will model how X factor use it - but you will need your own contemporary Case Study
http://leighmediaasmusicind.blogspot.co.uk/2013/03/homework-for-easter-case-study-for-exam.html
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